Reputation Management Online
Why is reputation management is so significant? Today, you are defined by what appears on Yelp, Google, Bing and countless numbers of other sites. Hundreds of thousands of dollars are lost each day because of an angry patient or relative of a patient has posted a negative review because of their dissatisfaction of services provided.
They Are Talking About You! Bad reviews can also come from a former employee. These reviews can be false, erroneous or misleading in the search engine results page (SERP). Whether the negative listings are from a patient, patient relative or a former employee, the impact can be financially challenging at best and devastating at worst. The good news is that – with very rare exception – LAW Health Care Receivables reputation management consultant (ORM) can resolve your issues with a speed that comes from knowledge, training and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of reputation repair and reputation management.
Affordable Reputation Management
We have one client type; healthcare providers. We are the antivirus, part PR gurus and part tech experts. Our specialty is providing online makeovers—by burying negative search results and promoting content that accentuates a client’s desired image.
Developing a comprehensive social media strategy will help you manage your online reputation effectively, as well as ensure you are using the right platforms, engaging with your target audience and monitoring your accounts appropriately.
We follow these four rules:
Focused: It is important to define your niche and focus the majority of your social media activity on that area. Seek to understand your target audience and what interests them by looking into their demographics, behaviors and interests.
Authentic: Don’t view social media as a marketing platform, imagine you are talking to someone in real life. What would you say to them?
Meaningful: The content you publish must be useful and meaningful to your target audience or there is no reason for them to read or engage with it.
Aware: Listen to the conversations happening through social media about your business and your industry, you will be amazed at the insights it will bring.